What we do

Providing the answers you need and outlining your best way forward

1 Strategic
Insight

Uncovering answers to your

unique questions

You’re dealing with a unique set of circumstances and have specific questions you need answering. That’s why we provide an approach that’s tailored for you – no one-size fits all process here.

  • Qualitative research

  • Quantitative research

  • Data science

  • Data analytics

  • User research

  • Predictive modelling

  • Behavioural economics

  • Scenario planning

  • Market sizing and understanding

  • Segmentation

  • Digital ethnography

  • Demand space segmentation

  • Insight for innovation

  • Need identification

  • Growth hacking

  • Opportunity identification, sizing and prioritization

  • Cultural insights

  • Customer journey mapping

  • Innovation testing

  • Volumetric forecasting

  • Price and proposition optimization

  • Shopper decision making

1 Strategic
Insight

Uncovering answers to your

unique questions

You’re dealing with a unique set of circumstances and have specific questions you need answering. That’s why we provide an approach that’s tailored for you – no one-size fits all process here.

  • Qualitative research

  • Quantitative research

  • Data science

  • Data analytics

  • User research

  • Predictive modelling

  • Behavioural economics

  • Scenario planning

  • Market sizing and understanding

  • Segmentation

  • Digital ethnography

  • Demand space segmentation

  • Insight for innovation

  • Need identification

  • Growth hacking

  • Opportunity identification, sizing and prioritization

  • Cultural insights

  • Customer journey mapping

  • Innovation testing

  • Volumetric forecasting

  • Price and proposition optimization

  • Shopper decision making

2 Inspiring Innovation

Creating your best strategic route forward

Finding ways to drive growth can be difficult. Making your strategy fit your brand, goals and culture even more so. We focus on understanding where you are, so that we can identify where you need to go.

  • Concept crafting

  • Rapid prototyping

  • Strategy development

  • Brand positioning

  • Brand stretch

  • Brand building innovation

  • Concept development and visualization

  • Commercialization and operational analysis

  • Online co-creation

  • Digital workshopping

  • Product development

  • Portfolio development

  • Innovation roadmaps

  • Service integration

  • Brand / product / service development

  • Tech discovery

  • Scenario planning

  • Workshop design and facilitation (online and offline)

3 Igniting

Action

Defining your ways to win

Focusing on a plug-and-play approach, we show you the best way forward and then lay out the steps you need to take to get there. You’ll know what to do next and how to put your strategy into action.

  • Ways to win

  • Jobs to be done

  • Service blueprints

  • Prototyping

  • Product blueprints

  • Creative blueprints

  • Comms guidelines

  • Innovation guidelines

  • Scenario strategies

  • Playbook creation

  • Internal engagement programs

  • Design, film and content

  • Client training

  • Action planning

  • Workshop facilitation

About Us

Micron Technology Research is a global consulting firm that provides answers and solutions to businesses of all sizes and sectors.