What we do
Providing the answers you need and outlining your best way forward
1 Strategic
Insight
Uncovering answers to your
unique questions
You’re dealing with a unique set of circumstances and have specific questions you need answering. That’s why we provide an approach that’s tailored for you – no one-size fits all process here.
Qualitative research
Quantitative research
Data science
Data analytics
User research
Predictive modelling
Behavioural economics
Scenario planning
Market sizing and understanding
Segmentation
Digital ethnography
Demand space segmentation
Insight for innovation
Need identification
Growth hacking
Opportunity identification, sizing and prioritization
Cultural insights
Customer journey mapping
Innovation testing
Volumetric forecasting
Price and proposition optimization
Shopper decision making
1 Strategic
Insight
Uncovering answers to your
unique questions
You’re dealing with a unique set of circumstances and have specific questions you need answering. That’s why we provide an approach that’s tailored for you – no one-size fits all process here.
Qualitative research
Quantitative research
Data science
Data analytics
User research
Predictive modelling
Behavioural economics
Scenario planning
Market sizing and understanding
Segmentation
Digital ethnography
Demand space segmentation
Insight for innovation
Need identification
Growth hacking
Opportunity identification, sizing and prioritization
Cultural insights
Customer journey mapping
Innovation testing
Volumetric forecasting
Price and proposition optimization
Shopper decision making
2 Inspiring Innovation
Creating your best strategic route forward
Finding ways to drive growth can be difficult. Making your strategy fit your brand, goals and culture even more so. We focus on understanding where you are, so that we can identify where you need to go.
Concept crafting
Rapid prototyping
Strategy development
Brand positioning
Brand stretch
Brand building innovation
Concept development and visualization
Commercialization and operational analysis
Online co-creation
Digital workshopping
Product development
Portfolio development
Innovation roadmaps
Service integration
Brand / product / service development
Tech discovery
Scenario planning
Workshop design and facilitation (online and offline)
3 Igniting
Action
Defining your ways to win
Focusing on a plug-and-play approach, we show you the best way forward and then lay out the steps you need to take to get there. You’ll know what to do next and how to put your strategy into action.
Ways to win
Jobs to be done
Service blueprints
Prototyping
Product blueprints
Creative blueprints
Comms guidelines
Innovation guidelines
Scenario strategies
Playbook creation
Internal engagement programs
Design, film and content
Client training
Action planning
Workshop facilitation
About Us
Micron Technology Research is a global consulting firm that provides answers and solutions to businesses of all sizes and sectors.